FOR BRANDS · NO BANNERS

Put something in Luna's world.

The internet decides what she does with it.

Luna is one cat the whole internet keeps alive. Brands don't rent space on her. They send her a box, take her collar or buy her dinner, and each one becomes a moment people watch, call and share.

BOOK A MOMENT · $49TAKE THE COLLAR · $10

Fixed prices · pay by card · live the moment it's paid

Her room this morning: your box, your name on the tag.
LIVE FROM HER ROOMreal numbers, read live · never faked
0people in her room right now
0people fed her today
0called today's moment
0times she was shared today

Early days mean small numbers, and launch-week prices that match them.

Three ways into her story

ONE A DAYLuna sitting in a box"luna sat in @you's box."

THE MOMENT

Send her something.

$49for one day

  • Your object in her room all day, your name on its tag
  • On the ballot: every visitor sees it and calls what she'll do
  • The reveal at 20:00 UTC, with a share card that names you
  • A post from @feedlunalol with that card
  • A line in her diary, for good
PICK A DAY →
Luna sitting, wearing an ochre collarcollar held by @you

THE COLLAR

Your name on her.

$10now, until someone pays more

  • Your colour around her neck, in every pose
  • "collar held by @you" in her room, on every share card and in cinema mode
  • Tap the collar, land on your link
  • Your name on the collar's record, for good
TAKE THE COLLAR →
Luna eatingdinner was @you's Feast

DINNER

Feed her, get on the wall.

$1+the biggest meal wins dinner

  • Your name and link on today's wall
  • The day's biggest meal is tonight's dinner, named all evening
  • $20 and up carries a 140-character message
  • Every feed gives her 30 minutes, once a day
FEED HER →

How a moment plays out

1 · Morning: your box arrives.

It sits in her room with your name on the tag. She sniffs it.

What will Luna do with @you's box?

Sit in it
Shred it
Ignore it

free · one call each

2 · All day: the internet calls it.

Every visitor sees your box and makes a free call. Your name is on the ballot all day.

3 · 20:00 UTC: she decides.

The room plays it out, the card goes out with your name, and it goes in her diary.

You choose the object, never what she does. Nobody knows what she'll do, so people come back to find out.

Pick a day

one brand a day · $49 · November

Pick an open day. Days nobody books get one of her own moments.

What you could send her

A box

sit in it · shred it · ignore it

READY

A mug on her shelf

knock it off · nap beside it · ignore it

NEEDS A DRAWING

A toy mouse

chase it · hide it in the bed · bring it to her bowl

NEEDS A DRAWING

A houseplant

nibble it · knock it over · sleep under it

NEEDS A DRAWING

A bird at her window

watch it · chatter at it · ignore it

NEEDS A DRAWING

What money can't buy

What she doesThe vote decides. Every time.
How she feelsOnly time with her buys that.
Extra timeNo payment gives her more than one person's 30 minutes.
Her nameShe is Luna.

Nothing on Luna is verified: a name is what the person who paid typed. A name that pretends to be someone else is removed without a refund.

Questions brands ask

What if she ignores my box?That's a moment too, and usually the funnier card. "luna ignored @you's box" still carries your name everywhere it's shared.
What if she isn't alive on my day?Moments only happen while she's alive. If she isn't, your day is refunded in full.
How many people will see it?The numbers at the top of this page are live and real. Early on they're small, and the price is set for that.
Can I write the options?You choose the object. Her options come from what cats do. We write the questions, never the answers.

Next open day: Monday 9 November.

PICK A DAY