LUNA / rules
← her roomEvery person gives Luna 30 minutes, once per Luna day.
She needs about 48 people a day to stay steady. Feed her again and she gets a bigger meal — not more time. The biggest meal of the day is tonight's dinner, and dinner is in her diary.
If nobody feeds her, she dies.
She can never hold more than 48 hours. Her day ends at midnight UTC — her clock never resets. When she's short, we tell you exactly how many more people she needs to reach tomorrow.
Luna's collar is a title. Whoever holds it, she's theirs — until Challenge Night.
Every Sunday at 18:00 UTC, anyone can bid for it and the holder can defend. The winning bid is the collar's price, and the price to challenge halves every week it's held, down to $10. Challenge Night doesn't open while she's starving.
The internet decides what happens to Luna. Money decides who gets to be part of it.
You vote on what she does, eats, and gets. People and brands win the right to be the ones she does it with. Nobody buys her name, and nobody buys how she feels.
It's real. She comes back — but not the same.
Every title is lost. That life's story is closed forever. After a day of mourning, the internet votes what the next Luna looks like, and she's born again on day one.
We count people by how they pay.
One card, one person, one feed a day toward her time. It isn't perfect. Pretending to be many people is against the rules, and when we catch it we remove the feeds from the record and say so in her diary — we never take time away from Luna.
If the site goes down, her clock pauses. Feeds are not refundable. Losing Challenge Night bids are. Titles are virtual, are lost at Luna's death, and are not transferable. Links must be your own: a product URL or an X handle, no shorteners, no query strings, no invite links. A charged-back title is struck from the record. Offensive names are removed without refund.